How is Apple Pay going to effect your business mobile marketing?#MobileMonday http://venturebeat.com/2014/10/24/apple-pay-has-landed-but-its-effects-on-mobile-marketing-are-still-up-in-the-air/

#MobileMonday tip: Make it simple for your customers to forward your mobile marketing ads to their friends. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.

#MobileMonday tip: To give your text messages a boost, use multi-media messaging! These messages can use additional features like photos or sound to give your message a bigger impact. Pictures and music are much harder to ignore than a simple text.

Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can. #MobileMonday