WORK WITH KIM McDANIELS CO.
Your Content. More Mileage. Less Work.
You don’t need to post everywhere, every day.
You need the right message, thoughtfully created and shared where your customers are most likely to find, remember, and trust you.
Kim McDaniels Co. helps local businesses and service-based professionals turn their knowledge, personality, and everyday business stories into strategic content—without adding another full-time job to their already-full plates.
Social Media Content & Management
Consistent, professionally created content that sounds like you and supports your business goals.
Your customized monthly service may include:
- Strategic monthly content direction
- Branded static images, carousels, and short-form video
- Three original posts per week
- Captions written in your business voice
- Search-friendly keywords and relevant hashtags
- Calls to action and first-comment content
- Scheduling on selected platforms
- Content planning and approval system
- Ongoing review and strategic adjustments
Facebook and Instagram may be included as your core platforms. LinkedIn, Pinterest, TikTok, and Google Business Profile can be incorporated when they serve a clear purpose for your business.
Monthly services are customized according to your platforms, content needs, and level of support.
Content Rescue & Repurposing
You already have content. Let’s make it earn its keep.
Your blogs, newsletters, videos, presentations, interviews, emails, and older social posts contain ideas that shouldn’t disappear after one use.
Content Rescue transforms existing material into a fresh collection of strategic content, such as:
- Social media posts
- Carousels
- Short-form videos or video scripts
- Quote graphics
- Pinterest pins
- Google Business Profile posts
- LinkedIn content
- Blog or newsletter excerpts
Google Business Profile Services
Help local customers find—and trust—your business.
For a local business, your Google Business Profile can be just as important as your social media accounts. It should be accurate, active, visually appealing, and useful to the people already searching for what you offer.
Google Business Profile Setup or Refresh May include:
- Profile audit and recommendations
- Business information review
- Service and category optimization
- Business description
- Properly sized and branded images
- Frequently asked questions and answers
- Review strategy and response guidance
- Initial post content
Ongoing Google Visibility
Keep your profile fresh with strategically written updates, offers, events, photos, and business stories.
Google Business Profile services are available separately or as an add-on to monthly social media management.
Platform Expansion Add-Ons
More platforms do not have to mean creating entirely separate content from scratch.
Existing content can be thoughtfully adapted for:
- Pinterest for evergreen, searchable content
- TikTok for short-form discovery
- LinkedIn for expertise and professional visibility
- Google Business Profile for local search and trust
New platforms begin with a defined purpose, posting cadence, and trial period.
Newsletter & Long-Form Content
Stay connected with the people who have already shown an interest in your business. Services may include:
- Monthly or quarterly newsletters
- Feature articles and business stories
- Blog posts
- Email introductions
- Offers and announcements
- Customer stories and testimonials
- Repurposing newsletter content for social media
She really knows her stuff! We highly recommend Kim McDaniels!
Kim is exceptional! From our dessert clubs, cultural themes, and special events, Kim took what was uniquely our business, and brought it to the public. Before Kim we were hit and miss on social media, and as we became busier, we just needed a creative voice. From the first day, people became engaged with the interesting and thoughtful posts that highlighted our business.
Who I Work Best With
I specialize in working with local businesses and service-based professionals who have something valuable to offer—but don’t have the time, desire, or creative bandwidth to constantly explain it online.
That includes:
- Local shops and hospitality businesses
- Bed-and-breakfasts and event venues
- Therapists, coaches, and wellness professionals
- Organizers and personal-service businesses
- Consultants and independent professionals
- Small-business owners ready for a more intentional online presence
How it works
Let's get you started with these next steps
Let’s Talk
We’ll discuss your business, customers, current marketing, and what you actually need—not what every passing social media trend says you need.
Choose the Right Strategy
I’ll recommend the platforms, content rhythm, and services that make sense for your goals and budget.
Create, Approve, and Publish
I create the content, you review it through an organized approval process, and approved content is scheduled and published.
Review and Refine
We look at what is connecting with your audience and adjust the strategy as your business evolves.
Let's Do This
Ready to Get More From Your Content?
I’ve been helping business owners communicate, organize, market, and grow since 2000. Today, I combine that experience with strategic storytelling, content repurposing, and modern digital tools to give your business a consistent creative voice.
You don’t need more random content.
You need content with a job to do.
Let’s talk about what that could look like for your business.
