Spring Clean Your Social Media Image and Start Fresh on the First Day of Spring!
It’s important to give your business social profiles a thorough check 2 or 3 times a year. Consider the shifts in seasons, the evolving social landscape, and the changes you’ve undergone. It’s crucial that your profile accurately represents the current state of you and your business, showcasing updated offerings, images, branding colors, and more. Remember, your social profile might be the first impression for a potential buyer or follower.
If tackling this refresh on your own feels daunting, no worries! I’ve crafted a set of services tailored for businesses on Instagram, Facebook, and LinkedIn (with the option to add Google Business). This package ensures a comprehensive revitalization of all your business social profiles.
๐ฉโ๐ป๐ช๐ฒ ๐ฎ๐น๐น ๐ธ๐ป๐ผ๐ ๐ต๐ผ๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐ฆ๐๐ข ๐ถ๐, but a lot of people that have a ๐ฆ๐พ๐๐ฎ๐ฟ๐ฒ๐ฆ๐ฝ๐ฎ๐ฐ๐ฒ website DO NOT realize that you can improve your SEO on that platform. I have a package of services that….
1. improves your SS SEO and improves your siteโs position in search results 2. submission to search engines 3. make sure your website is ‘Google Safe’ 4. register your site with Google My Business 5. check & improve your internal linking 6. checking & simplifying urls 7. formatting page titles 8. adding meta descriptions 9. adding alt text & optimized file names to images Who wants to set-up some time to talk?ย
๐ฆThinking outside the box is what makes entrepreneurs and small business owners successful. Especially during these uncertain times those skills are being called upon daily. I myself am looking at adding more affiliate/influencer items to my website as well as offering my workshops in a VIP structureโฆ๐๐ต๐ ๐ป๐ผ๐ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐๐ต๐ถ๐น๐ฒ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ต๐ถ๐ ๐๐ถ๐บ๐ฒ? ๐ก My long time friend and someone that I have followed for years because of her business savvy is ๐๐ผ๐ป๐ป๐ฎ ๐๐๐ป๐๐ฒ๐ฟ. She always has something helpful and worthwhile to contribute and her latest blog post is built around what I’ve been telling my clients and followers of ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐ฑ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ถ๐ป๐ฐ๐ผ๐บ๐ฒ ๐๐๐ฟ๐ฒ๐ฎ๐บ๐. Here is the link to Donna’s blog post with unique and clever ideas that business owners have come up with to stay in business and some of these ideas will continue even after things return to the new normal. Link: https://loom.ly/5Oa0dMI (or link in my IG Bio) ๐๐ก๐ ๐๐ต๐ฒ’๐ offering ๐ฎ ๐๐ฅ๐๐ marketing strategy ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐ต๐ฒ๐ฟ!
Just ๐ช๐ข๐ช ๐ช๐ข๐ช ๐ช๐ข๐ช! My clients at Woodstock Inn are not new to Google My Business, they verified the listing years ago, but actually using it for marketing purposes is about 6 months old. Can you believe the activity and needless to say business is booming!
This confirms what I’ve been toying with and that’s to have a free webinar on how to set-up and use Google My Business. Details will be coming soon.
๐ฟ๐ค ๐ฎ๐ค๐ช ๐ฌ๐๐ฃ๐ฉ ๐ฉ๐๐๐จ๐ ๐ง๐๐จ๐ช๐ก๐ฉ๐จ? Set up a 15-30 minute strategy session and we can get some ideas flowing. Website: KimMcDaniels.com
Time-Saving Tips For Staying Active on Social Media: Know what to look for when you log in.
Notifications, Messages, and Friend requests: Check
Your own profile: click on your own profile at least once a day. Check for photos that didnโt upload correctly, links that donโt work, or anything else that didnโt get posted as you had planned.
Your news feed: scroll through your news feed to see what your friends are posting. Notice that I said โ๐๐ฐ๐ฟ๐ผ๐น๐น ๐๐ต๐ฟ๐ผ๐๐ด๐ตโ and not โread everything everyone has posted for the past 24 hoursโ. Only read the things that catch your eye, comment on them if you feel so inclined, and then move on.
Facebook, Instagram, Google My Business, Twitter, LinkedIn all should be audited at least two times per year. You don’t want to be surprised when you see your cover images, hours of operation, and offers are out of date.
๐ฆ๐ผ ๐ต๐ผ๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐ฑ๐ผ ๐๐ผ๐ ๐๐ต๐ถ๐ป๐ธ ๐๐ผ๐๐ฟ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐ฝ๐ฟ๐ฒ๐๐ฒ๐ป๐ฐ๐ฒ ๐ถ๐ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐? None | A Little | Brings In the Money!
๐๐ผ๐ ๐ฑ๐ผ๐ฒ๐ ๐๐ผ๐๐ฟ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฒ๐พ๐๐ฎ๐๐ฒ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐ฐ๐๐ฟ๐ฟ๐ถ๐ป๐ด ๐ถ๐ป๐ฐ๐ผ๐บ๐ฒ? I’m starving | I could do better | I really count on it!
๐๐ป ๐๐ต๐ถ๐ ๐ณ๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ฎ๐น ๐ฑ๐ผ๐๐ป๐๐๐ฟ๐ป ๐๐ต๐ฎ๐ ๐ต๐ฎ๐๐ฒ ๐๐ผ๐ ๐ฝ๐ถ๐๐ผ๐๐ฒ๐ฑ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐ฟ๐ฒ๐ณ๐น๐ฒ๐ฐ๐๐ ๐ต๐ผ๐ ๐๐ผ๐’๐ฟ๐ฒ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฟ๐ถ๐ด๐ต๐ ๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐ถ๐ป ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ? Same old Same old | Thinking about it | Making changes & kicking butt
๐ช๐ต๐ฎ๐’๐ ๐ป๐ผ๐ ๐๐ผ๐ฟ๐ธ๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ฝ๐ผ๐๐๐? Posts, what posts? | Why do I need hashtags? | More followers
๐ช๐ต๐ฎ๐ ๐๐ฎ๐ ๐๐ผ๐๐ฟ ๐บ๐ผ๐๐ ๐๐ต๐ฎ๐ฟ๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐? Informational | Inspirational | Promotional | Local Information | Personal Opinions.
These are all things to consider in conducting a ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐๐๐ฑ๐ถ๐. If you’d like to know where you are right now with social media marketing, and would also like to know what ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฒ๐ฑ๐ถ๐ฎ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด can do for your business, set up a ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ฎ๐น๐น with me TODAY! https://calendar.app.google/6wz1CPf7i9a3xedS9
Did you know Jimmy Buffet makes 1.5 billion per year with his Margaritaville brand? Just a silly song started it all. What ‘silly little thing’ can your brand use to make a fraction of this?
Help a Reporter Out (known as HARO) helps journalists find sources for their stories. But, you donโt have to be a journalist to benefit from this free, powerful resource. You can use it to identify PR opportunities that boost your digital marketing strategy.
HARO is free, but you need to be strategic with your time to get the most out of it.
Sign up for a free HARO account at https://www.helpareporter.com/ and make sure you sign up as a SOURCE. Advice: Use a separate email address for this or use an email address that has good filtering capabilities, Gmail is good for this.
Figure out what youโre an expert in. Advice: HARO journalists want expertise and focus, not a general response. Once you know exactly what topics you can address as an expert source, itโs simple to find relevant queries. Simply search the exact phrase in your email client.
Put together a quick bio and a headshot Advice: Many reporters ask for a headshot, but you canโt send attachments when you reply to HARO queries. So upload a good headshot to your website or to Imgur so you can send a link in your HARO response. Save a super short bio (100 words or less) and a longer bio (no more than a paragraph) somewhere you can easily access them. Stick to work-related accomplishments, establish why youโre an expert, and keep it simple.
Send a HARO response that stands out Advice: Check HARO digests (by searching in your email client, or if youโre a glutton for punishment, reading the entire email) once or twice a day to make sure you jump on queries quickly. Reporters get hammered with dozens, if not hundreds, of responses. You want to get in early and provide exactly what they need. Read carefully. Youโll get deleted if you forget something the journalist asked for, or if you provide a response thatโs too long or too short. Journalists want you to help them do their jobs. Most prefer not to have to follow up with you again. So make it count. The more often you respond, the more you can put together a library of common responses that you can lightly edit next time. The more specific and interesting you can be, the better. And donโt expect to hear back if the journalist isnโt interested. In fact, you might not hear back even if the journalist uses your information. So set up a Google Alert for your name and your business to be on the safe side.
Be polite and reciprocate If your response is chosen and youโre interviewed or quoted in an article, be sure to share it on your social networks. Advice: Most journalists will reach out with a link, and many will give you social-ready language that makes it simple to copy and paste right into social media platforms. You can also ask that the journalist tag you in any posts from the publication where youโre featured. They donโt always have control over social promotion, but itโs worth checking.
Good luck and let me know if I can help manage this for you. Interested? Book a strategy session with me here: https://meetme.so/KimMcDaniels
I know you have a list of emails that you can begin sending a newsletter! Here’s my strategy:
Plan on sending 2 email newsletters per month. Check your statistics/insights on Facebook & Instagram and see when your followers/peeps are online. That’s when you should schedule to send.
–One newsletter is about your business with promotions and sales. But the main/feature article needs to be something informative.
–One newsletter is a lifestyle newsletter, something personal. Let them get to know you. Lots of images from your weekend trips, holidays, your pets, night out, brewery tour, roadtrips, trip to the park, exercising, profile an employeeโฆand some written content about the images.
Post to your blog! The content as well as the images.
Post to social media in multiple ways.
–Take one or several of the images and create a post for a day or two after sending the newsletter to your list. After all, the people that are on your list get special treatment. Encourage your social media followers to sign up for your newsletter to get the news FIRST! And the post content can be a copy of the first paragraph or snippet of the article. Make sure you link to the blog post.
–For the next several months you can use parts of the newsletter to do social media posts. Take quotes from the article and make a graphic.
The Results!!!
My client Woodstock Inn B&B: we sent out a newsletter a week before Valentine’s Day 2020. The newsletter was noting the holiday and what ‘EXTRAS’ we had for the occasion, such as roses, chocolates, massages, and chocolate fondue. The rooms (10) were sold out within 24 hours, and they purchased EXTRAS also!
THIS is the power of a list of people that have chosen to hear from you and are interested in your product or what you have to sell.
Other types of newsletters:
โLetter-from-the-editorโ or โFeatured Articleโ
Special Discounts/Offers
Company News/Highlights
New Products/Offerings
Holidays
Events
Solicit Customer Feedback & Review
Share Reviews
Industry Info
Customer Success Story
Advice Column & Insider Tips
Blog Post Roundup
Create a Mix of any of these.
A featured article with sales, discounts, events at the bottom.
Time-Saving Tips For Staying Active on Social Media: Know what to look for when you log in.
Did you know Jimmy Buffet makes 1.5 billion per year with his Margaritaville brand? Just a silly song started it all. What ‘silly little thing’ can your brand use to make a fraction of this?