A Mobile Strategy Doesn’t Necessarily Mean Building an App #MobileMondayRead more at http://www.business2community.com/mobile-apps/generating-leads-mobile-marketing-01054158#AdAzqYXFdF9Qbr7Z.99

#MobileMonday fact: Google ranks mobile-optimized sites higher in mobile searches. With 15% of traffic coming from mobile devices, it’s really important how well your website ranks.

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Make sure to choose an email software that is mobile ready. I recommend MailChimp. MailChimp offers a variety of email marketing templates that are already responsive and mobile ready. They also allow you to edit your campaign specifically for mobile, create a mobile test list and preview your mobile design.