Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities
Read more at http://www.business2community.com/brandviews/omi/email-marketing-vs-social-media-marketing-weighing-business-priorities-01034469#6o1ckMZwYsp89m8L.99
Happy #FacebookFriday! Two of my favorite things…Facebook & WordPress. Here are 5 FB/WP plugins. http://fbadvance.com/facebook-wordpress-plugins
#FacebookFriday tip: Please note that of the 2-4 posts a day, only one should be relevant to your business completely. You can remind your audience of the services you provide, any promotions, or whatever works. Just make sure to keep a healthy dose of slick content to business related content ratio.
#FacebookMarketing tip: Invite people in your network to come and like your page. You can manually share the link or find the “Share” option on your business page. Do this a couple of times a week and be polite about it. You don’t want to annoy your personal network, so make sure to strike a balance with this step.
2 fab articles about how to use Twitter Analytics & Twitter Cards for your biz.http://www.socialmediaexaminer.com/twitter-analytics/http://www.socialmediaexaminer.com/twitter-cards-types/
If you’re not an expert at anything, it’s time to get started. When you really know a specific area of your field thoroughly, you have the opportunity to showcase that knowledge.http://www.business2community.com/branding/focus-branding-company-01031644
Oooop’s don’t make these branding mistakes.http://www.huffingtonpost.com/jose-vasquez/top-7-branding-mistakes-t_b_5882892.html
The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. http://www.forbes.com/sites/thesba/2014/10/13/five-important-digital-marketing-elements-to-consider/
Welcome #TwitterTuesday! Find out what & how to use Twitter Cards, Pinned Tweets, and Embedded Tweets. http://www.huffingtonpost.com/alex-ivanovs/3-twitter-marketing-featu_b_5911776.html
Twitter Automation: Be mindful of the automated tools you use, don’t retweet everything you’re mentioned in – if you want to express gratitude, a simple “favorite” would do. Don’t automatically thank everyone who follows you. It’s obvious and instead of showing you value people, it shows you letting bots handle interaction. author: Kent Wakely #TwitterTuesday
Twitter cards allow for more immersive social sharing by including rich media elements and your Twitter handle in the Tweet. WordPress plugins that support this include Jetpack, Yoast SEO, and JM Twitter Cards. author: Kent Wakely #TwitterTuesday
Great #TwitterTuesday tip: As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. Anything else will distract potential leads from clicking through to your intended offer or content. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc. author: Howard J. Sewell
