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Social Media Saturday…October 18

Email Marketing vs. Social Media Marketing: Weighing Your Business Priorities
Read more at http://www.business2community.com/brandviews/omi/email-marketing-vs-social-media-marketing-weighing-business-priorities-01034469#6o1ckMZwYsp89m8L.99

Tags: driving traffic, social media marketing

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Apparently, sending people to your own website now Apparently, sending people to your own website now needs a permission slip. 🙄 Meta is testing a restriction that limits selected Facebook business Pages to TWO organic posts or comments containing external links per month without a qualifying paid Meta One plan. Your website. Your booking page. Your online store. The places customers go to actually do business with you. Before you panic: this currently affects selected Pages, not everyone. And putting the link in the first comment may still count toward the limit. My advice? Watch for notifications on your Page before changing your marketing or paying for another subscription. Meanwhile, give your website, email list, and search visibility some attention. When you build a business on someone else’s platform, they get to keep rearranging the furniture—and apparently charging you to open the door. Have you seen a link-limit notice on your business Page yet? --Kim McDaniels: Content Repurposing & Social Media PI🔍 Finding hidden opportunities. Investigating platform nonsense. Giving your content more mileage. #socialmediaupdate #digitalmarketing #contentstrategy
Timing is everything when it comes to seasonal con Timing is everything when it comes to seasonal content. Planning photo shoots ahead of each season keeps your feeds fresh and on-point, without the last-minute scramble. Winter coziness in November, spring freshness by February—this timeline is the key to being prepared! 📸 Ready to keep your content flow seamless? Let's plan those shoots! Make some image MAGIC...Kim #SeasonalTimeline #ContentPlanning #YearRoundPhotos
I LOVE these commercials and therapists! And yes, I LOVE these commercials and therapists! And yes, sometimes I relate to them a little more than I’d like to admit. 😂 My daughter and brother-in-law both went to KU, so these hit especially close to home!
You don’t need to reveal your life story or reinve You don’t need to reveal your life story or reinvent your brand by Tuesday. Start small: • Replace one stiff sentence with something you would actually say. • Tell the story behind a service or business decision. • Share a lesson from an ordinary moment. • Explain one thing you believe about your work. • Add appropriate humor to an educational post. • Share an interest or quirk that influences your approach. • Use a recurring phrase, theme, or sign-off. I love mysteries, books, movies, and looking for clues. That’s why my PI theme isn’t merely decoration. It reflects how I solve problems. I also have opinions about manipulative marketing, manufactured urgency, and complicated systems designed mainly to sell another course. Sharing those opinions tells potential clients how I work—and what I won’t recommend. The goal isn’t to become louder. It’s to become more recognizable. You don’t need to manufacture a personality for your business. You already have one. The question is whether you’ve allowed anyone to see it. Not every intimate detail. Not every opinion. Not every chapter of your life. Just enough that nobody else could have written it. --Kim McDaniels: Content Repurposing & Social Media PI🔍 Finding hidden opportunities. Investigating platform nonsense. Giving your content more mileage. ----- #contentstrategy #brandidentity #authenticity
One little setting can influence whether your ther One little setting can influence whether your therapy practice appears in the right Google searches. Your primary category should describe the main service you provide as specifically and accurately as possible. Secondary categories can cover additional services—but your primary category does the heavy lifting. Not sure what else may be helping or hurting your visibility? Take my free Therapist Google Profile Checkup and get your score, strengths, possible gaps, and a personalized action plan. (check out the 1st comment or my bio) 🔎 I’m on the case. ------- #therapypractice #googleprofile #therapistmarketing #onlinevisibility
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